The depths of sleeze to which American businesses go to appeal to a mass market never ceases to amaze me.
Currently, the hot buzzword in the restaurant biz is "breastaurant" - yes, Hooters has become not just a "one note" wonder, it's an actual "concept" or theme. Competitors with names such as "Twin Peaks" and "Bone Daddy's" (oy vey) are set to go mano-a-mano against grandaddy Hooters in an all out Smackdown for the frat boy/redneck guy with a mammary fetish market segment.
It seems they think Texas is a prime market for this restaurant "concept". Go figure.
Hmph. I'm surprised that wrestling's Vince McMahon has't started a chain of WWE-themed "breastaurants". Seems like a similar customer base.
article at the Star-Telegram (in Texas, of course)